In 1988, when 40-year-old Bruce Cleland decided to form a team and raise money for leukemia research in honor of his toddler who had been diagnosed, he had no idea that he was starting something that would spread like wildfire.
Bruce is credited not only with starting Team In Training, but with the entire charity running movement that is a booming business. This summer Bruce was featured in an article on this topic for the Wall Street Journal.
The article explains that endurance sports used for worthy causes began with Bruce and that last year, the top dozen endurance fundraising events in the country raised more than $106 million. According to Bruce, "Years ago, running a marathon was considered extreme and a true expression of how much someone cared for a cause."
Today, at the age of 66, he competes in triathlons. And, thanks to him, Team In Training has helped bring in over $1 billion for blood cancer research. Wow, Bruce, thank you for showing us all that the world of health & fitness can defeat the world of sickness and death! Go Team!
If you would like to read the Wall Street Journal article, check it out here: http://online.wsj.com/articles/fisher-brothers-executives-turn-into-extreme-sport-fundraisers-1402276479
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